Our strategy

musicMagpie is focused on delivering sustainable and profitable growth, and driving long term value for its brands and shareholders

The Directors believe the growth of the business will be primarily in the consumer technology market, supported by a number of positive tailwinds, such as increasing consumer acceptance of circular economy models to recycle and reuse items along with a growing consumer trend to both buy goods and services from brands with strong ESG credentials. Rising prices for certain consumer technology, slower rates of innovation, decoupling of handsets from carrier contracts, increased smartphone ownership across a wider generational age profile and the stimulant for further upgrade activity with the introduction of 5G are also driving this segment. Together, these factors have facilitated rapid growth for the business to date and are expected to remain for the foreseeable future.

The Directors believe that the trust the Group has built with its customers over the last 15 years, evidenced by external validation from both customers and industry awards, is integral to its growth and success.

The Directors believe there is a significant opportunity to drive value from its existing database, which to this point has been under-utilised. The Group is proactively seeking to improve cross-selling by introducing new customer data management practices to monitor transactions over the entire customer lifetime.

The business also continues to invest heavily in its technology platform to address customer needs and differentiate the Group and its product offering from its competitors.

In addition to organic growth of the Group’s current operations, Management’s future strategy is expected to be driven through three key initiatives: